Category Archives: Beauty

Department Store Approval Procedures For Beauty Consultants

Why Do Department Stores Have Approval Procedures?

Stand alone locations, department stores need to have a strong identity in order to persuade enough customers to travel there to shop. Department stores were once vast emporiums with a monopoly on many types of goods, high-fashion make-up included. Now that we can buy most items elsewhere, there needs to be a reason to visit a department store. That reason often includes atmosphere and service. In order to help achieve this, everyone who works in the store must have some easily recognizable and unifying attributes.

While beauty brands have high standards of grooming, they all work hard to preserve their own brand identity. Yet in the department store, overall experience usually has to come first so that customers make an effort to visit again. All the brands within this umbrella then benefit from having future business, which might otherwise not be guaranteed to walk through the door.

High-end department stores offer prestigious resume credits for beauty consultants. Some stores bring an eclectic mix of high quality brands and exquisite merchandise together, creating a fun and high fashion boutique atmosphere. These stores can be a little more laid back with image, if they have the right customer service. Stores such as these include Liberty and Fenwicks, both in London.

Other stores, such as Harrods in London, trade on a name that guarantees a certain type of experience, which they need to uphold at all times. All these types of department stores usually require a store approval to make sure that you fit the image and the team that you will be working with.

How to Pass Department Store Approval

Store approvals should be prepared for as regular job interviews by finding out information about the store beforehand. Knowing a department store’s history is usually part of working life as this is tied in with the customer experience. For example, part of the façade of Liberty’s grade II listed building comes from two British ships. The stores know that you want to work for your make-up brand and may be seeing the approval procedure as an additional chore. So showing some interest in the department store itself will go a long way.

Beauty companies usually put you in a store they think will suit you: It wastes their time to send people to store approvals they don’t get. This means that if you follow the rules, a store approval should go smoothly.

Read More: Cover FX Primer, CLEARPREP FX: Get Acne Free Skin with An Acne Treatment Face Primer.

In terms of image, smart is safest. Unless a store is particularly fashion focused, aim for the slightly more conservative end of the scale with clothes and make-up:

  • Wear the beauty company uniform if relevant, or a smart suit if not.
  • Ideally make sure that jacket and bottoms are of a matching fabric.
  • Skirts should not be too short; knee length is usually the best.
  • Smart, clean, enclosed shoes are essential and ideally shoes with a proper sole rather than ballet pumps.
  • Wear retainers in any piercings and try to only wear one main set of earrings.
  • Pay attention to detail Clean nails, tidy hair and fresh breath are essential.

In all but the strictest stores, dress code after a store approval is fairly fluid as long as the appearance is well groomed.

A very few stores now have daylight but for others a strong, ambient light is typical. This type of lighting flattens the face and blasts out features. Therefore a little more make-up is required to look representative of a cosmetics company. This might be partially responsible for the legend of the orange-faced, freakishly made up beauty consultant.

In truth, that is mostly just myth these days and most beauty consultants are not encouraged to apply make-up like a mask. However, a really natural look that might be just perfect at home often does not show up in a department store.

  • Make sure that features are well defined, obviously but gently made up and that products are extremely well applied.
  • The safest look is flawless neutrals with one feature such as a bright lipstick or liquid liner.
  • Mascara and eyeliner should be crisp and fresh.
  • Avoid gaudy or theatrical colors, even if working for a make-up brand that champions them. You might just be unlucky enough to be interviewed by a store manager that hates lime eye shadow or purple lipstick. There will be time enough for personal favorites after you have secured the position.

Some people love working in department stores, settling in to the hierarchy well and enjoying the luxury environment. For others it is just a necessity of working for a particular make-up brand. Promotion to national and regional artist positions often comes from time spent in department stores, so many consultants work hard to achieve this by making a success of their job in store.

Beauty companies are loyal to their good salespeople, so failing a store approval does likely mean losing a job. If a position came up elsewhere you might still be put forward by the brand. However, passing relevant department store approvals can lead to regular work as well as a faster chance of promotion in beauty retail.

Beauty Solutions For The Mindful Shopper

Beauty on a Budget: Simple, Inexpensive Solutions for Beauty Buys

Healthy, beautiful skin and hair often comes with a high price tag and the constant barrage of advertisements does nothing but confuse buyers and encourage spending. Fortunately, there are options that do not cost an arm and a leg, some that you already may have access to at home, that can help reduce the cost of beauty. You can make small changes that will put money back in your wallet.

Ten Beauty Tips to Consider

  1. Drink tons of water. It may seem like common knowledge but many women do not realize that they do not drink enough water. Summertime is the prime season for reminders that sunning outside or sweating in the gym can case our bodies to cry out for more water. It is the culprit of many common ailments such as headaches but also affects the condition of your skin. Stay hydrated and looking radiant by drinking 8-10 eight ounce glasses of water per day, or 4 of your standard water bottles.
  2. The twice a day routine of washing your face and neck can not only get expensive when using brand name cleansers and toners, but also can seem time consuming which may make you want to skip it. Cut time at the sink short by eliminating one of the “washes” with water and switch up your routine. You can find Witch Hazel in the first aid isle of almost every grocery or drug store and most women have cotton balls at home. Use a few cotton balls, rounds, or squares and a dab of Witch Hazel to clean off your makeup at night before bed. It is a faster way to clean skin and leaves you feeling refreshed.
  3. Another before bed routine that I’ve found works wonders is to put a bit of petroleum jelly on my eyelashes before bed. If you tend to rub your eyes in your sleep, like I do this eliminates lash breakage and the inevitable but accidental pulling out of lashes. You’ll notice that your lashes are fuller and longer because you are not damaging them at night. (This also is good for dryness or under eye circles that occur from allergies at night.)
  4. If your lips tend to be chapped or dry in the summer months, and easy way to get them feeling soft and plump is to brush them gently with your toothbrush in the morning when you brush your teeth. This works best with a soft or medium toothbrush. The effect is smoother and rosier lips that look great with a bit of gloss or sunblock chap stick.
  5. When your hair is unruly and you’ve got flyaways, try this tip for a quick fix. When you put lotion on your hands after washing, smooth your hair with the excess lotion or run your hands over the tips to bond strands. Not too much, of course, or you’ll end up with greasy looking hair.
  6. Tan skin, (from a spray of course) does not need as much makeup, so why not take advantage of the color by using less foundation. Apply your foundation sparingly in the summer, as a fresh look wins over a fully made up face when the temperature rises. Try using it only on the T-zone and under your eyes, keeping more in the bottle for when the weather cools off.
  7. Bothered by a heat induced pimple? Don’t dare squeeze it; sunscreen and sweat will only exacerbate the problem if the skin is broken. Ice the little bugger instead to reduce redness and swelling. Store bought products are great, but for a girl on a budget you can’t beat a little frozen water.
  8. Although high end moisturizers and creams are meant to do wonders, many of them do nothing more than your regular lotion. Try to stick with a fragrance, dye, and oil free moisturizer that is as simple as possible. I like Cetaphil, which is dermatologist recommended and comes in store brand (generic) as well. It can be used all over, even on your face, which saves a bundle.
  9. Eating healthy, balanced meals can greatly affect your skin tone, the plumpness in your cheeks, and how your skin feels to the touch. I know many of us diet to fit into our bikinis comfortably, but eliminating all fats from your meals causes sunken cheeks and dull skin. Be sure to fit healthy fats like fish and avocado into your diets to be sure your skin looks great while still minding your waist.
  10. Don’t smoke! There is no excuse that has not been said and now that we are in 2018, no one thinks smoking is cool. It sucks the life out of your body and face, creates wrinkles, and causes teeth yellowing. The physical damages to your appearance alone are reason enough to nix this bad habit.

Don’t Forget!

One bonus tip for the busy woman who is trying to do it all: Get enough sleep. The number varies from woman to woman, but on average a woman need 7-8 hours to get the beneficial effects of sleep. By ensuring you have at least 7 hours of (hopefully) uninterrupted sleep, you will wake up looking bright eyed and under eye circles will be minimized. Therefore, less makeup will be needed in the morning.

Read More: Cover FX Primer, CLEARPREP FX: Get Acne Free Skin with An Acne Treatment Face Primer.

Whether you are working with a shoestring budget or just like to keep things simple, the tips above are good to keep in mind. As the saying goes, sometimes less is more, as is the case of many of these beauty tips; your wallet and your cupboards will thank you for it.